Our review of the latest Podcast with Tim Ferriss and Seth Godin. For my guy David Nurse!! Enjoy the insights
What’s up guys, to continually capitalize on explaining the concept of the opportunity that I am building for myself, I wanted to write this article introduction and phrase how I am leveraging digital marketing to scale my time. I have previously shared with you guys how you can build a business on your passions (mine being basketball) and I wanted to share this article and video on how I am getting PAID to listen to Tim Ferriss and Seth Godin
So how does it work? Well, in short, I have chosen clients that have the same passions as me and listen to the same material that I enjoy. In this particular example, I got an email from David on listening to a podcast from Tim Ferriss. In the podcast, he interviews Seth Godin, who is a marketing genius. Usually, when I find podcasts or opportunities like this, I would take notes on them anyways. Now I am grateful that I have found clients that share my interests, and I can share these notes and share them with him and this video (and the article you are about to read)
An immediate side effect I wasn’t expecting was that my friend (Hey BEN!) wanted to see the notes I took before I made the YouTube video.(On OneNote) He messaged me on Instagram and said he wanted to see my notes. In it of itself, that is the business model of Blendlogic, to share ideas that I am passionate about through mass media for people who WANT TO improve their lives and business.
So now, the 4 hours I spent on the plane, I listened to (and paused the podcast) many times while taking notes, for myself. I share these notes with my client and also a phone call about it. (David lets talk this with the team when you are back from Europe.) I share with you guys the notes and a YouTube video about it. Thus, I have been paid to listen to the podcast.
I hope this short introduction to this article helps explain the concept that I desperately want everyone to capitalize (even my clients – even YOU DAVID, reading this) There are many ways that you guys can leverage monetizing your passions and I have built up my business right now to do that. It takes some time and hard work, but if you put in the work you can make it happen for yourself. The concepts that I am explaining to you on our call IS THE SAME THING I am doing for my business. Bro I wouldn’t recommend stuff that I don’t do as well. Let’s build it bro.
Further Takeaways from the Podcast
I highly recommend you guys listen to the podcast yourself. Check it out HERE
Minimal Viable Audience [05:00]
Around the 5 minute mark, they talk about the Minimal Viable Audience concept which is just a parallel to the Minimal Viable Product made famous by the Lean Startup book. This concept is what I use a lot of times when building out my client’s product launches, or you can even think of this blog on my site as a MVP. My brother was asking why I haven’t written a book yet, I am actually getting better at writing by making these blogs, and thus these articles are an MVP for my book.
One of the big things to look into when developing your courses is that you will always be looking to improve the product to offer the best product for your customers. I believe a lot of times there is a phase in the development phase of my clients where they are looking for the best and greatest product that can ever be delivered – which is great in theory – however if you take lessons from the Lean Startup Book you will find that a lot of companies spend an excessive amount of money that they could have focused on development instead of outsourcing for products.
For example, a big one I see in the basketball field is wanting to have a basketball app to deliver product/videos to their products. Though the interface may make the product UI get to the customer easier, IF the customer wanted the product (which should be an irresistible offer) then they would have no problem calling your or asking for the product through inferior delivery methods (such as email)
If you crafted the best basketball workout routine that had 100% success rate from the people who took it, and they were able to improve their shooting percentage 80% over 1 month, then they would do ANYTHING to be get a hand of that product, whether it was notes written on a piece of paper, to a VHS or DVD tape, they would want to see that product.
That is what you have to understand your market, it’s not the “shiny object” in this case the APP, its delivering on the WANTS AND DESIRES of what the customer wants.
Seth Godin talks about going for the “HardWork” concept around 19 minutes into the podcast. I thought this was a cool way he has phrased for going for the IMPORTANT THINGS that matter to you that you want to change. This parallels to what Steve Jobs said in my latest Keys to Success. He talks about how you have to go after your passions (which I believe is HardWork) and going after the hard problems in life that aren’t immediately solvable and thus not easy to obtain ROI.
I also want to write out an important take away that Seth mentions at the beginning of his career that he PAID to be a speaker. In the beginning, you may not have the leverage that you think you have, and thus you have to pay for the opportunity to speak. This is important because you have to go through the struggle and process of giving speeches and getting criticized or booed off the stage. He also mentions that when Tim Ferriss started, no one listened. You must do the HARD WORK and be willing to continue in the process of creation, development and marketing your product that you are creating if you believe in solving the problems that people aren’t solving.
Go Deeper than the rest. Go longer than the rest. Don’t stop. There is a niche out there for everyone, you just must be willing to outwork the competition to have your message heard.
Time Blocking 27:30
Something I found interesting was when they discuss how much time must be spent into a project. Seth mentions that he spends a certain amount of time and after that time has passed he comes to a decision. His 3 day time blocking into the desert was an amazing example of him deciding that he gives himself a hard timeline to decide if that product is something he wants to pursue or if it is just something that doesn’t align with his passion. He doesn’t need more time to decide he just needs to decide.
Something I would add on this note is the importance of setting limits for yourself on what you want to accomplish. As I told my brother over my trip in San Diego this past weekend, I plan my day and set timelines on what I would like to accomplish for the day. Because I have tracked my time in Toggl, the next time I have to do a similar task I can appropriately task myself for what I have to do the next time or the day. Also, it helps when I do my weekly reviews so I know why I didn’t accomplish everything I wanted to accomplish.
“You Arent Defective, you just haven’t trained yet “ [33:30]
Something I would like to write out in this last part of the article addendum is that we are all CUT from the same cloth. This is an idea of a growth mindset that was made popular by Carol Dweck in her Mindset book. As I am traveling back on the plane right now from San Diego, I am catching a red-eye flight and I can’t help but think of how this important mindset STILL hasn’t been heard by everyone across the world.
When we adopt this mindset, something I first had as a response was sadness that I “wasted time” not training on the things I wanted to become. There was no hack, no golden spoon people came from or lucky last name. It was nothing but dedication and consistency that made people “win”
I believe this is why sometimes people doubt or discredit peoples work. For athletes who train hard to become the top at their craft, you will see audience members boo or wish they would fail. For people who are successful on the internet, you often see people criticize or wonder if their successes are real. Though this can be a good defense mechanism to not pay for people who may not be trustworthy, the ones who do make it you can often find the foundation of success within them.
In short, it is easier to attack someone for getting success an unethical way or “cheated the system” that makes it easier to accept that they DON’T have to train or don’t have to put in the work. If those people didn’t game the system, then that means that they could’ve done it too. That attack on the ego is often to hard bare, so one must discredit others hard work.
Conclusion – My final thoughts on Tim Ferriss’ interview with Seth Godin
In the long term, you must be aware of the opportunity that you have in the world to create massive impact. Even looking at this very article I am creating, I have generated enough momentum and positive attitude in my own life to launch myself into this business venture where I can find MY PEOPLE (People who resonate with what I believe in) and in turn create articles / assets and strategies to help them grow their business. With what I deliver to each client, it goes with the philosophy that I share from Tom Bilyeu from Impact Theory, in that you must always deliver to things to your clients, the PRODUCT and the PHILOSOPHY. There are alot of reasons how you can make digital marketing work. Creating Youtube videos, email marketing drips and setting everything up CAN make your busines grow. But to fully take it to the next level, one must take their mindset to the next level. I believe by sharing this with my clients they can fully understand the potential and impact they have in the world and grow their business by sharing their WHY with their audience.
I hope you enjoyed my takes on Tim Ferriss and Seth Godins podcast on the Tim Ferriss Show Ep 343.
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